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PRESS - PITTI UOMO 74° PRESS OFFICE - NEW BEAT(S)

NEW BEAT (S) NAMES NEW RESEARCH IN FASHION SCENE IN A COURT AND MEDITERRANEAN

'the young creative workshop the Fortezza: New Beat (s) # 10 , the area that Pitti Uomo dedicates to premieres and debuts. Emerging designers that a careful scouting has found most interesting, and presenting themselves at the first appointment with an international audience. For each brand is allowed to join New Beat (s) only once, with the opportunity to become a then display the event.

E '" Court," the new allestimentofirmato Ilaria Marelli
COURT-concept is the title of the layout of this edition of New Beat (s), created by designer Ilaria Marelli. A scene illuminated by the shades of blue and white Portuguese tiles typical of the great becomes the portal of entry, the central corridor and the rooms of the Lyceum in a court of squares Mediterranean praising also the two colors of the Greek houses, open spaces , the wishing well and the landscape of orange and agave in southern Italy. To showcase the offerings of young fashion brands from around the world: from Finland to Japan.

Dude & Dudette (Italy) Slim-fit for the nerd who wears dandy: but tight-fitting garments made from comfortable materials such as cotton or high micromodal twisting. Among the highlights pieces, the jacket "Dandy" in houndstooth and unlined, which looks to the Brit '80s style, the t-shirt "Delicious chocolate" and the cardigan with silk screen retro "Nerd", the buttons "washed out" effect vintage.

DOWNLOAD

http://www.pittimmagine.com/clists/cfiles/11/ComunicatoNewBeat_s__N_1.pdf

LINK

http://www.pittimmagine .com/it/fiere/uomo/progetti/78_61_new-beat--i-nomi-nuovi-della-ricerca-fashion-in-scena-all-nterno-di-una-corte-mediterranea-.htm